The rest of the readings and videos reminded me of the immense value that the Internet brings.  It is here to stay and if we don't figure out ways to utilize it, many areas of the economy will be overrun by it.  The dichotomy of risk is striking to me.  If you are a start-up, there is nothing to lose, try what you would like, information flows like water, if it works great!  If you are an incumbent and you do something wrong?  WOW!!!  The response can be destructive.  Those with the least to risk have the highest potential gain and those with the most to risk, well hopefully they can maintain market share after the Internet runs over it's market.  The star search clip was a great example of mistakes made and the pain caused by those missteps.  It seems backward to be honest.  But that's why its so disruptive.

On top of it, as talked about in "Building Your Business Without Building Code", you can start one of these businesses with a power point presentation.  How does an old line company compete? 

In reading some of the other articles we heard stories about blogs going viral, little people who evolve faster than regular humans and the values that creates till they take over, etc... But through it all I kept thinking about all the positive and negative impacts.  Many impacts are unknown to be honest and we have to keep adopting. 

For someone like me lists are one of the best ways I think about things.  The Internet is here to stay, community is important to humans, we will continue to drive connectivity and if we don't engage we will be left behind.   So, my lists on the Internet:

Positives: 

1. Breaks down the barriers to starting a new company
2. Reduces existing friction in communication
3. Can create great wealth rapidly (This is counter in my view to the idea that the Internet flattens the world economically.  I believe it just shifts wealth)

Risk:

1. Potential to be ants following each other around till we die
2. Can destroy your business if you don't understand it
3. Limits independent views and forces individuals toward the consensus. 

If we understand these things (and many more as we learn about the impact) we can utilize the power of the Internet in each of our enterprises.